Once upon a time a sweet little Mormon boy (that would be me) moved to LA and felt very lost in the sea of creatives, of unknown territory, and of all the so-called “friends” that LA had to offer. I know – woe is me, my life was so hard. I ate myself silly with Costco potstickers and the amount of times I watched Rent (alone at night) before I drifted off to sleep was NOK. I hadn’t quite found my place, I didn’t yet feel inspired, and I lacked those creative beings in my life that an artist (am I now calling myself an artist?!) so desperately needs to bounce ideas off of, talk about how dumb the hipsters are, and pretend that we don’t ourselves fall into that exact category.
Instagram was not really a thing yet (at least not for me) so connecting with like minded creatives wasn’t as easy as double tapping a few photos and then DMing them about where they found that amazing vintage chair or how much their painter charged to paint that hallway. Both of which I do more often than not. But somewhere along the line I met a fellow designer that not only I admired creatively but was able to bounce ideas off of in such a collaborative, unfiltered, and non-judgemental way. His name was Jake (then studiojake) and it went something like this – Brady: do you like this wallpaper for a client I am thi……, Jake: No, that is heinous, Brady: K, thanks. It was like that friend you could call to give you an honest opinion about whether you should text back the guy you are into or wait for a few hours so you don’t come off as a totally thirsty, insane, lonely person.
Fast forward to two years later, he is married (congrats), and is now running his own firm with fellow style icon/design genius/his best friend Sally Breer which they have dubbed ETC.etera (although you call it “etcetera for short”). These guys are pumping out stunning, unique, and inspiring spaces pretty quickly and I am very into it. So let’s dive into it.
The fact that I have not yet been to this restaurant they just finished up designing is actually depressing. I need to make a visit real soon, but in the meantime I’ll admire/drool over the interiors.
Next up, this combo of marble, channel tufting, custom seating, modern lighting, and stark white paint makes Meryl’s roll in every damn movie she has every done look like second class as this leading lady of a room is taking the cake. Although Meryl’s role in “The Devil Wears Prada” should have won her a damn Oscar IMHO.
Hotel Covell, is still definitely on my list of places to “staycation” although I am not sure I get into the whole “staycationing” thing so maybe I will just sleep at home for free and then go have a few drinks at this place, cus I mean – how beautiful is it!
Yes, yes yes.
Needless to say these guys are good, and I can’t wait to see what they come up with next. Until then I will be reviewing my very scratched copy of Rent while my potstickers warm up but you should head over to their site to check out more. All the best Jake and Sally. XX