First things first, please tell me that my absolutely terrible pun came across through this title and you clicked through with giddy excitement for the verbal vomit that was about to ensure regarding my feelings and thoughts on whether this Boucherouite rug trend is “right” or “wrong” to jump on board with?!? Actually, now that I think about it I actually have NO idea how to pronounce this type of rug and have most likely been doing it wrong so who knows if my pun would even work with the correct pronunciation. Secondly, I hate to confess but until 5 minutes ago when I googled it, I had no idea what the difference between these rugs and the ever popular Beni Ourain rugs was. So – to set the record straight I am gonna break it down for you here. Cue (semi-accurate) history lesson.
Boucherouite means “rag” in Moroccan Arabic altho the rugs are often simply just called ‘berber’. They originally all were made by the Berber people of North Africa, where as the Beni Ourain rugs are traditionally made out of wool (rather than rag scraps) and originated from the Beni Ourain people of the Atlas Region in Morocco. Sounds pretty simple right – Beni Ourain rugs are a woven wool where as Boucherouite are made from rag scrap pieces. Basically they are your Grandmas gross bathroom rag rug on crack and WAY better as no two Boucherouite rugs are alike and their colors can range from pretty subdued to insanely bold and colorful. I am into it.
This pic really does a good job at illustrating how they are composed and made of rag scraps. And….. drum roll please – rag scraps means that it is washable and can technically be thrown into the washing machine. Not sure that I would recommend it but the interwebs are saying that it is possible.
So if you are like me and completely clumsy, a Boucherite might be a better option for you than the Beni Ourain rugs, although my Beni Ourain rug has held up pretty well thus far minus the shedding and amount of vacuuming that I have to do to keep it looking fresh and clean and not like a wet matted down stray dog.
You’ll notice a theme with these rugs and that is that traditionally they work best in bright white rooms that really allow the color/pattern of the rug to dictate what else is going on – which makes sense. Just as you wouldn’t wear an amazing patterned shirt and then throw clashing pants, socks, shoes, and accessories with it so it goes with the home game. If you have a piece that really commands attention then let it shine as the starring role and let everything else serve as supporting pieces – let your Boucherite be the Meryl Streep and everything else be the Stanley Tucci of the room.
Loving all of this minus the random tray of vessels on the floor. Not sure the functionality of that even if I do love every single one of those vessels.
Yes yes yes, for a little girls room, or a nursery this rug would be so good!
So – you into the trend? Yay or Nay? I’m definitely on the yay side and officially can say it’s a boucheRITE and not a boucherWRONG. Ok I am done. In the meantime here are a few of my favorite sources to grab any of these guys if you are into it:
Beklina – Not a huge selection but impeccable curated and always filled with some good finds.
Pink Rug Co – Down with the name and down with the more subtle color backgrounds they have on a lot of their rugs which makes this shop a great spot for those that might be scared to jump into the trend head first.
Coco Carpets – Follow them on instagram as they constantly are updating their feed with new product and it sells fast.
The Anou – Stumbled onto this site through Apartment Therapy and it allows you to browse through rugs direct from the sources and see images of the women who make them. Their prices are obviously good as they come straight from the source and it is very rewarding knowing that you are buying something that is directly helping the person who made it by hand.
Maven Collection – Smaller selection but the ones that they do have are stunning and always good finds. Sign up for their email list as they send out newsletters with new finds.